We were assigned the task to develop and produce the full aesthetic and communicative tone for H&M Beauty’s Global SS22 marketing material for in-store, online and SoMe. The goal was to set a new tone for H&M Beauty’s imagery through four different sub-campaigns highlighting different beauty products of focus. We also provided our analytic expertise to design the campaign in a way that was advised to be culturally sensitive to some of the beauty products in focus and to serve rightful representation throughout.